Øli is a conceptual brand for certified organic cannabinoid oil, designed for everyday wellness. Inspired by a deep connection to nature and well-being, this project envisions a trustworthy lifestyle brand that resonates with a diverse audience.

I developed the branding, packaging, and communication strategy to position Øli as a brand dedicated to enhancing daily wellness and overall quality of life. The visual identity features soft, flowing gradients—symbolizing the soothing, calming, and restorative effects of the oil on the body and mind. This approach creates a serene and inviting aesthetic, reinforcing Øli’s mission of holistic well-being.